Online advertising is becoming increasingly more popular in today’s digital economy. And there’s more marketing hype published on the Internet in one day than most people can even imagine in their whole lifetime.
But who is doing it right and who isn’t? Here are some important things to understand when it comes to Internet marketing. Three common online marketing myths that you might believe that are actually hurting your business.
#1 Your website is irrelevant until…
It all starts with a great website. Although a great website is necessary, the beginning is a well-defined service and a very well defined target market. Unless you have these two elements crystal-clear in your mind, the very best website is not going to get you any customers.
Before you even think about building a website, you should know who your target market is, how to convey to them that you can offer a solution to their problem, and what are the specific benefits that your products/services provide.
Once you’ve got that figured out, then every type of marketing that you do (including your website) will be based on what you have defined. When it comes to your website, it’s important to remember that content is much more important than design.
Yes, a professional website is important, but impressive design and graphics won’t pay off anywhere near as well as a clear explanation of why someone should buy from you. Make good use of materials such as articles, reviews, testimonials and other examples of your expertise.
#2 More traffic does not equal higher profits
The next myth in online advertising is that more traffic means more profits. It’s not. All that matters are conversions. If you’re getting lots of people to your site, that’s great! But are they buying from you? If not, then something needs to change.
Don’t be shy about asking people to critique your site and provide feedback. Are they able to understand exactly what you’re offering? Can they see the exact benefits of your products/services versus your competitors? Update your site based on their feedback. You may have to repeat this process several times to get it right. Then you may see an increase in your conversions when you introduce more traffic.
#3 A big list does not mean more money
The next misunderstood concept is “Do whatever it takes to build your list”. There’s no doubt that a substantial opt-in mailing list is a valuable marketing asset. But the quality of those names on your list is much more important than the quantity. Activities such as obtaining names through giveaways of other people’s material or buying them from others rarely provides qualified buyers who are truly interested in your services.
What you really want is to ask your website visitors and people you meet to join your mailing list. Offer them something of value in return. The leads you get from this method will be much higher quality and more qualified.
Your online advertising must offer the same professionalism and quality as your products/services. How does your online presence compare right now? If it’s not up to scratch and you want to fix this embarrassing problem, then contact us here https://ozolsgroup.com/contact.
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