When it comes to mobile marketing there are 2 primary paths that can be taken. [1] You can update your website to make it more mobile friendly. [2] You can focus on mobile applications and reaching out to your audience through their mobile phones. Lets take a look at these options…
1. Mobile Websites
Mobile websites are a way that you can reach your customer when they’re out and about. People use mobile search differently when they’re on the go.
They use much shorter keyword phrases and they’re more decisive about which websites they visit. It’s important that your website is friendly on mobile devices so that visitors have a good user experience. Amazingly, 8 out of 10 small businesses don’t have a mobile friendly website!
You can drive traffic to your mobile website with Quick Response (QR) codes. These are two-dimensional codes that users scan with their phone. Using a QR reader, they are taken anywhere the QR code is programmed to take them. For example, to your website.
QR codes can be positioned anywhere online, or in offline print materials such as posters and t-shirts or on the side of packages. QR codes need to also have a reason that motivates people to want to scan them. For example, you might offer a coupon or entry into a contest to get people interested in scanning your QR code.
2. Mobile Applications
Mobile apps enable you to reach your customer in a completely new manner. Apps can allow users to access special offers and promotions. Certain apps can be expensive to build while others are more affordable.
Imagine the power of being able to send out a notification to your customers anytime at will and it will go straight to their mobile device. Unbelievable yet true.
There are many different types of mobile apps. Some are created to have an online business card. Others are created to establish loyalty programs. For example, you can create a punch card system right on your customer’s phone and when it’s full they can redeem straight from their mobile device. You can even use a mobile application to deliver a coupon that people can use in your store. Apps can provide considerable value to your customers.
3. Text messages
Now mobile websites, mobile apps, and emails aren’t the only ways in which you can reach out to customers. You can send them targeted text messages on their mobile devices. Similar to emails, you’ll probably need to provide an incentive for people to want to share their phone number with you and also give you permission to send
them text messages.
Make sure the messages provide real value and help you achieve your goals. For example, send out notifications of when products are ready to be collected. Promote coupons or discount codes. Anything that makes your customer feel valued and drives sales.
Mobile marketing is rapidly growing in terms of the technology and tactics available to businesses and consumers. People are spending more time on their phones than ever before. So use the technology to grow your retail business.
If you don’t have a mobile friendly website or are interested in finding out more about how mobile marketing can help your business, then contact us here https://ozolsgroup.com/contact.
Comments are closed.
