Do you own a brick and mortar business? Then you need to pay attention so you can reap the benefits from online marketing. Actually, the fact is that online marketing for your business is essential so that you can compete in today’s tough global market. Many businesses are struggling out there. Here’s 3 ways that you can position your business to take advantage of the Internet.
1. Social Media
It’s ridiculous how many people use social media every single day. In your local neighborhood there are crazy numbers of people looking for products and services on social media. You see, good products and services having people raving about them and engaging with those businesses on an active basis. Social media is where people share information and it’s also used to check out businesses to find out what other people think about them.
If your business doesn’t have a social media presence then you are definitely missing out on the possibility to connect with your customers and potential new customers. Educate your consumers about your business, share your knowledge, offer special promotions that they can’t find anywhere else.
For example, a local bicycle store should be sharing valuable posts about how to make their customers lives better. Some ideas are how to take care of your bike before you start riding it again in summer, information about the hottest products for serious bicycle enthusiasts, or pictures of happy customers after purchasing their new bike from your store. All of this is of interest to people on social media since it creates trust and helps bolster your bond with existing customers.
2. Business Information, Reviews, Maps
You may be surprised to discover that most people do some searching online before they check out a offline establishment. Statistics show that up to 90% of people look online for information before deciding whether to visit your business. Finding your opening and closing hours, or reading other people’s reviews all influence whether
your business is worthy of visiting or not.
Perhaps they’re looking for a map how to get to your business so having a mobile friendly website will help get your business listed with services such as Google Places, Yelp and Bing Maps.
You’ve got to be online if you want your business to be found. Even sewer cleaning companies are doing fantastically well just by having their services online. And probably your business has products or services that are far more appealing than that. So it should be common sense for your business to be online too.
3. Online Advertising
Online advertising is one of the smartest ways to advertise because you can actually track your results. Basically your ad needs to direct people to a website with an irresistible offer.
For instance, if you sell fitness products, you should consider advertising on personal trainers’ websites. Visitors to those websites will see your ad, click on it, and you’ll offer them a special promotional offer in order to get them into your business.
Keep in mind that your website doesn’t have to be overly complicated. In fact, it shouldn’t be. The goal for your website should be to provide enough information and incentives to get people to visit your business. That’s the goal for online marketing and the road to your long-term business success.
If you’re ready to have your online marketing moving forwards at warp speed, then contact us here https://ozolsgroup.com/contact.
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